In the Summer of 2023 I decided to enroll into this amazing course taught by Emmy-Award winning Creative Director, Designer and Educator, Mike Frederick. Throughout the 12 week course we are tasked with several real-world client jobs. The course teaches you the fundamentals of design, value, visual heiarchy and other timeless principles like color theory and composition. Such a challenging but rewarding experience to work alongside industry pro’s and elevate my skills to the next level!
DOTA 2 TOURNAMENT - ORIENTATION WEEK
To start things off, we are immediatly tossed into the fire before any lessons begin. This assignment was intented to set the baseline for the work to follow. The deliverables were 3-4 style frames that showcase in a cool way how you will transition from stills to a Title Card lock up at the end for an upcoming Twitch.tv gaming tournament.
EXERCISE 02 : FOX
Fox has a fictional show about to launch on the streets of Tokyo, Japan. This dance competition puts teams of break dancers in a firece weekly head-to-head battle called “Urban Freestyle: Tokyo Throwdown. The task was to create a logo mockup as well as Design Boards that will showcase what the Show Opening will look like.
EXERCISE 03 : NASA
Maybe in our life time we will see humans walk on Mars. In the meantime we will pretend like it’s already happening. For this assignment ‘Expedition 100: Mission to Mars’ our client, NASA, is looking for 4-6 Design Boards to bring excitement to this 15 second video spot introducing the mission and what time to tune in to watch on NASA TV.
EXCERCISE 04 : SPRINT
Sometimes the assignments that may feel like the easier ones, often become the most challenging. The task was to create an Offer Page for Sprint based on their brand voice. Since Sprint was bought out by T-Mobile, their online presense has diminished. Mood boards were created to show a few Art Directions based on what we thought was an ideal target market.
EXCERCISE 05 : DIESEL
Clothing brand ‘Diesel’ is hosting an EDM Festival and its up to you to nail down design using texture, and imagery that reflects a sense of motion to the piece. The brief provided explains that the event will be in a club in Barcelona, Spain and should reflect their brand voice. As a huge music enthusiast this project was a welcomed challenge.
EXERCISE 06 : 12 KILOMETERS
Mike Pecci is a horror film director and he needs your help cutting a trailer for his upcomming film. With a side of mystery, darkness, and thrill, you are to come up with a few design boards to reflect the tone of his movie. For these shots the intent is to have the Title appear as we zoom down a hole where we reveal the man, which then dissolves inside the scientist head, cut back to glass shattering, (like his mind exploding), hard cut to erie person and then End Title.
EXERCISE 07 : EVERLEARN.IO
At this point in the course we arrive to the lesson about visual language and how the arrangement of shapes can create different meanings. These compositions can help explain if your subjects are equal, chaotic, organized, connected, separate, open, or contained. Everlearn.io has a fictional :15 second TV script that needs to display the constantly growing gap in the cost of student debt. This assignment we were responsible for sticking with their four brand colors to bring awarnes not only to the brand but to the message as well.
